This morning I was bouncing around YouTube watching videos of successful speakers.   Earlier this week, social media expert Mike Sansone recommended that I watch videos of Guy Kawasaki as he is a great speaker and has done a great job at branding himself and his business.   So I hop on YouTube, do a search for Guy Kawasaki, and a number of his videos come up.   The first one I clicked on was a 3 minute clip of a session he did at Stanford University.

He was talking about entrepreneurship and his message resonated not only with me and what I am trying to do in my business, but a perspective I am trying to help my clients gain as I work with them.

Guy’s message was:  Make Meaning, than Make Money!

“My naive and romantic belief is that if you make meaning, you’ll probably make money.  But, if you set out to make money, you’ll probably not make meaning AND you won’t make money.”

He says the core reason you should start a company is to Make Meaning.

I say the core reason you should live your life is to make meaning.   Guy continues to give three ways entrepreneurs can make meaning when they are starting a business.  I think the same could be said for each of us living our lives.

1. Increase Quality of Life.
   
   Live to increase the quality of life, for not only yourself, but everyone around you.  Be motivated to change the world!
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2. Right a Wrong
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   There is so much BS in the world that we don’t need to add to it.   Help change something, help prevent something, or at minimum don’t create more BS.   Understand what is important to you and live accordingly!
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3. Prevent the End of Something Good
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   Life is so fast paced that great things come and go, as do not so good things, but what if the good things never left.   Look around you and recognize all the good that is happening and do your part to ensure they continue.

If you read the papers, websites, or watch television it doesn’t take very long to see opportunities for change.   But, what are you doing about it?  Average people like to play ‘Monday Morning Quarterback’.  Average people like to piss and moan about things like they know what they are talking about, but they don’t get off their butts to help create change.

What are you doing to make meaning?

Don’t be average. Make Meaning.

Jason Kiesau Business Leadership, Careers, Employee Engagement, Personal Leadership